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Wednesday, April 4, 2012

California Raisin Growers Launch “Let’s Keep It Real” Educational Campaign and Healthy Snack Challenge

California Raisin growers have launched a “Let’s Keep It Real” educational campaign and new website as well as a Healthy Snack Challenge.

The goal is to provide nutrition education so shoppers can make wise choices about what goes in their grocery carts and encourage them to choose all-natural, whole foods like California Raisins, while thinking twice about processed, sugar-added options.

California Raisins are an all-natural, dried-in-the-sun, no-sugar-added fruit with fiber, potassium and antioxidants. The ingredient label says it all: raisins.

To sign up for the Healthy Snack Challenge, visit and pledge to enjoy all-natural, no sugar-added snacks for one week. Qualified participants are eligible to win one of five California Raisins prize packs between now and July 31, 2012. Prize packs include $1,000 and other goodies to help participants snack wisely and well.

For more information visit

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